Rayvel Opens New Global Headquarters in Melbourne, Florida

Feb. 24 grand opening to feature hologram art exhibits, live performances, and international guests celebrating the future of visual technology.

MELBOURNE, Florida (Feb. 24, 2026) – Rayvel Holographics, a leader in hologram imaging and photonic innovation, will open its new global headquarters and HoloCenter South hologram museum at 404 E. New Haven Ave., Melbourne, Florida 32901. The event, titled The Rayvel Ribbon Cutting Celebration, will be held on Tuesday, Feb. 24, 2026, from 9 a.m. to 11 p.m., and is a celebration open to the public and free of charge.

Rayvel designs, develops, manufactures, markets, and distributes holographic products, including 3D imaging systems, packaging artwork, trade show and in-store displays, product authentication labels, and diffraction gratings for projection systems, analytical spectroscopy, and optical networking. The new facility will serve as a global innovation hub for hologram research, product development, and public education, complementing the museum’s educational programs.

The facility extends Rayvel’s tradition of innovation that began in New York with the Center for Holographic Arts, now celebrating 50 years of advancing holography as both science and art. The Melbourne location builds on that heritage by combining museum exhibits with research labs and production facilities that showcase how holograms are transforming design, manufacturing, and live performance.

“This facility is where art, science, and imagination intersect,” said Joe Ciaudelli, CEO of Rayvel Holographics. “We’re opening our doors to share the wonder of holography with the community and the world-and to inspire new generations of innovators.”

The daylong festival will feature hologram art demonstrations, guided “Viewseum” tours, and live performances by Sonic Crusaders, Big Bad Voodoo Daddy, Kasim Sulton (solo artist, Todd Rundgren, Meatloaf), Bo Bice (American Idol), Dan Lawson, Jeff Caldwell, Melanie Murray, and other artists.

The expansion reinforces Florida’s Space Coast as a rapidly growing center for optical research and innovative technology. With proximity to NASA and local universities, Rayvel’s headquarters will attract scientists, artists, and visitors from around the world while contributing to Melbourne’s economic and cultural growth.