Rayvel Introduces Holographic Point of Purchase Display

Rayvel Introduces Holographic Point of Purchase Display

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FOR IMMEDIATE RELEASE

Contact: Melinda Mroz
860-848-7422
860-848-7423 fax
melinda_mroz@rayvel.com

Montville, CT—February 3, 2003. Rayvel is proud to introduce the PLasH POP™, an eye-catching product display for retail stores or trade show exhibits. The three-tiered display can be used for a wide variety of products from DVDs to dog snacks. The standard model is ruggedly constructed from wood, laminated and trimmed in any color to accent the product being displayed. Its 18” square footprint is ideal for areas that have minimal floor space. Mounted above the top shelf at eye level is a pulse laser hologram (PLasH™). Compared to more common foil embossed holograms, the PLasH™ provides greater depth, clarity and brightness. The PLasH POP™ can be custom designed to accommodate different display subject matter, sizes, and construction material.

The introduction of the PLasH POP™ display is in line with the company’s aggressive goal of fulfilling their operating plan of five business areas or “Pillars”:

  1. Consumer holographic novelties
  2. Business-to-business, providing eye-catching packaging, point-of-sale displays, and seals to verify product authenticity
  3. Scientific and industrial diffraction gratings for measurement and networking systems
  4. Government document and security holographic laminates and seals
  5. Advanced research and development, pioneering new products and applications

“After launching the company last October, we focused on pillar one, which are the consumer holographic products. With the PLasH POP™ display, we are now also active in pillar two, the business-to-business segment,” comments Joe Ciaudelli, President. “Revenue from both of these first two pillars contributes to funding for our scientific, government and advanced research pillars.”

Rayvel is a photonics technology company that designs, develops, manufactures, markets and distributes holographic products for consumers, industry, and government agencies to provide eye-catching and functional solutions for imaging, giftware, advertising, packaging, printing, optics, and authenticity verification.

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About Rayvel Holographics

Rayvel Holographics designs, develops, and manufactures advanced hologram and photonic technologies for consumer, industrial, and government applications. Its portfolio includes 3D imaging systems, hologram art and displays, optical security and authentication devices, diffraction gratings for projection, spectroscopy, and precision measurement systems. Rayvel holds multiple patents for its Narrow Angle and Wide Angle Hologram technologies and has received the Gold Innovations Prize from the Connecticut Quality Improvement Awards. The company continues to expand its research and manufacturing operations from its new headquarters in Melbourne, Florida.

Learn more at www.rayvel.com

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